TTMG5101 examines how to profitably develop products fast in large and small technology businesses, and prepares students to undertake thesis and project research related to product development. Topics covered with the course include problem definition, hypothesis formation, methods to collect and examine data, and the identification of insights relevant to academics and practitioners. Key research questions addressed include the following: (1) What do you need to know and do to successfully lead fast-to-market product teams? (2)What are the exemplary practices that are available to reduce product development cycle time? (3) What issues are key to fast-to-market product development?
- Instructor: Steven Muegge