TIMG 5005: Customer value creation in technology firms

Topics include: architecture, product/service management; technology and complementary assets; latent needs; co-design and user innovation; life-cycle management; pricing; alignment of technology and business strategy; user experience; customer retention.

Precludes additional credit for TTMG 5005 (no longer offered).
Prerequisite(s): TIMG 5001 and TIMG 5002.